Portfolio 2026
Systems × Product × Content
New York, NY
Open to collaboration
Systems scientist working across technology, content and strategy. Turning complex systems into products, messaging and teams that perform.
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Systems ScienceUX / UIQuality AssuranceCopywritingLeadershipBrand VoiceSystems ScienceUX / UIQuality AssuranceCopywritingLeadershipBrand Voice
Content StrategyPrototypingTechnical WritingAgilePythonFigmaContent StrategyPrototypingTechnical WritingAgilePythonFigma
01 / ProfileWho I am
Part engineer, part storyteller.
Erika Toliao is a systems scientist who moves easily between the technical and the creative. Her work spans technology, media, marketing, athletics, environmental science, nonprofit and financial services, from development and quality assurance to brand voice, communications and client-facing project delivery.
She combines analytical thinking, technical proficiency and strategic leadership to deliver results in complex environments. B.S. in Systems Science. M.S. in Business Management & Leadership.
00Sectors worked in
00Degrees & 2 certificates
00Current roles
02 / ExperienceSelected roles
Where the work happens.
01
Head of Tech & Marketing Chair
The Crease Academy · Westchester, NY
Current
- Leads technology strategy and operations for a lacrosse company, overseeing digital infrastructure, website management and team coordination.
- Chairs leadership meetings and drives strategic initiatives that support organizational growth and efficiency.
02
Social Media Lead
Built By Me STEM · Remote
Current
- Orchestrates Instagram and Facebook strategy, driving sustained engagement and follower growth through algorithm analysis and data-driven content optimization.
- Runs Meta (Instagram/Facebook) ad campaigns and manages budget allocation across campaigns.
- Grew brand sentiment from 74% to 91% and reached 2k views on a single Reel within 48 hours.
4.8% engagement vs. 0.6–1.5% benchmark156% YoY social engagement growth12% avg. monthly follower growthSentiment 74% → 91%2k Reel views in 48 hours
03
QA, Content Strategist & Writer
The Digital Artistry · Hackensack, NJ
Current
- Engineers user-centric copy for digital and multimedia campaigns across multiple clients in different industries, crafting persuasive messaging that enhances brand consistency and drives user engagement. Includes a welcome email sequence and a brand voice guide that held three product lines to one voice.
- Conducts multi-device QA audits across a multitude of websites, documenting issues with viewport-specific detail. Built a test library that cut test prep from 6 hours to 1.5 hours per release.
38% email open rate4.2% click-through96% critical bug detection65% drop in post-launch critical bugs47-issue audit across 15 client sites
04
Marketing & UX/UI Collaborator
Cross Life Ventures · Remote
2024 – 2026
- Designed responsive websites for diverse clients using UX/UI principles.
- Managed end-to-end digital campaigns and created visual assets that improved user flow and brand visibility across industries.
- Found 23 critical issues before launch and refined navigation to lower bounce rate.
4.6/5 post-launch satisfaction28% faster task completion18% lower bounce rate
05
Product Development Engineer
MLB (Red Sox collab) · Remote
2023 – 2024
- Collaborated on IoT firmware for baseball analytics, bridging technical data and user-friendly applications through research, testing and prototyping.
- Supported team coordination and operational workflows.
03 / ImpactBy the numbers
Results, measured.
0%Social engagement rate, against a 0.6–1.5% benchmarkBuilt By Me STEM
0%Year-over-year growth in social engagementBuilt By Me STEM
0%Critical bug detection rate in QAThe Digital Artistry
0%Drop in post-launch critical bugsThe Digital Artistry
Content, campaigns & social
- 12%Average monthly follower growthBuilt By Me STEM
- 74 → 91%Brand sentiment improvementBuilt By Me STEM
- 2kViews on a single Reel in 48 hoursBuilt By Me STEM
- 38%Email open rateThe Digital Artistry
- 4.2%Email click-through rateThe Digital Artistry
Product & quality
- 23Critical issues found before launchCross Life Ventures
- 4.6/5Post-launch satisfaction scoreCross Life Ventures
- 28%Faster task completionCross Life Ventures
- 18%Lower bounce rate from navigation changesCross Life Ventures
- 47 / 15Issues documented in an audit across 15 client sitesThe Digital Artistry
- 6h → 1.5hTest prep per release, using a test libraryThe Digital Artistry
04 / CapabilitiesCore competencies
Four disciplines, one toolkit.
Discipline II
Technical tools
Discipline III
Creative & content
Discipline IV
Strategic skills
05 / RecognitionProjects & achievements
Recognition & leadership.
Highlight 01Speaker
TEDx Speaker & Committee Member
Wrote and delivered “Changing the Narrative,” and built the event website.
Highlight 02Leadership
Captain, Women’s Lacrosse
Led a top-10 ranked D2 team to the 2023 Championship.
Highlight 03Innovation
Governor’s STEM Scholar, Edison Patent Award
Selected by the NJ Research & Development Council for AI code development.
Service
Volunteer, Rosewood Park Retirement Home, Hillsboro, OR. Two years of companionship and support for residents.
06 / EducationDegrees & certificates
M.S. Business Management & Leadership
Walden University · MN
Thesis: Modern Leadership Strategies for Dynamic 21st-Century Teams
B.S. Systems Science
Portland State University · OR
Minors: Electrical Computer Engineering, Geology
Graduate Certificate: ITECK
Wisdom of the Elders · OR
Environmental stewardship & virtual 3D greenhouse modeling
Professional Certificate
EDUCBA · India
Digital Marketing, SEO & Copywriting. Focus: content, SEO and growth marketing