About Me
Holds a B.S. in Systems Science, the study of how any system operates, from digital platforms to organizational workflows, and an M.S. in Leadership & Management. Moves seamlessly between technical execution and creative communication, comfortable in a dev environment, a brand brief, a QA audit, or a client-facing deliverable.
Career spans across technology, media, marketing, sports, environmental science, nonprofit, and financial industries.
I don't just design interfaces, I optimize entire systems.
Content
Technical documentation, copywriting, UX writing, brand messaging, and content strategy. Writing drives clarity, engagement, and conversion.
Built By Me STEM | 2023–Present
Orchestrated social media strategy, creating platform-native content that drove engagement and follower growth through algorithm analysis and data-driven optimization.
Industry Standard & My Results: Average Instagram engagement rate is 0.6-1.5%. Strategy achieved 4.8% engagement rate—over 3x the industry benchmark. Follower growth averaged 12% month-over-month (industry avg: 2-3%).
Sample: Instagram Reel Script
Wrote and produced a 30-second Reel explaining a STEM concept in under 60 words. Gained 2k views and 200+ likes within 48 hours.
View-to-like ratio: 10% (industry avg: 5-8%)
Sample: Community Engagement
Responded to 100% of comments within 2 hours, turning passive followers into active community members. User-generated content submissions increased by 200%.
Brand sentiment score improved from 74% to 91%
Instagram
Facebook
Tik Tok
X
Content Creation
Analytics
Community Management
Caktus Group | MLB Red Sox Collaboration | 2020–2024
Authored user manuals, API documentation, SOPs, and technical blog posts that simplified complex systems for non-technical audiences.
Industry Standard & My Results: Typical technical documentation sees 40-60% user satisfaction. Documentation achieved 89% user satisfaction and reduced support tickets by 32% within 3 months of publication.
Sample: MLB IoT Firmware Guide
Translated complex IoT firmware specifications into a 15-page visual guide for coaches and analysts with zero technical background.
Result: 45% faster onboarding for new users
Sample: Caktus Group API Docs
Rewrote legacy API documentation, adding code examples and troubleshooting flowcharts. Reduced developer support tickets by 28%.
Industry benchmark: 10-15% reduction is considered excellent
API Documentation
User Manuals
SOPs
Technical Blogging
The Digital Artistry Writer | Cross Life Ventures | 2022–Present
Crafted persuasive, on-brand copy across digital campaigns, email marketing, social media, and website content. Developed brand voice guides and messaging frameworks that increased engagement and conversion.
Industry Standard & My Results: Average email open rate across industries is 21%. Campaigns averaged 38% open rate and 4.2% click-through rate (industry avg: 2.5%). Social media engagement grew by 156% year-over-year.
Sample: Email Campaign
Wrote a 5-email welcome sequence for a lifestyle brand. Subject line test achieved 42% open rate vs. industry avg of 21%.
Best-performing subject line: "You're 2 minutes away from [benefit]"
Sample: Brand Voice Guide
Developed a 12-page brand voice guide for a tech startup, including tone tiers (playful, professional, empathetic) and do/don't examples.
Result: 100% brand consistency across 3 product lines within 6 months
Email Marketing
Brand Voice
Campaign Copy
UX Writing
Content Strategy
Product & Quality
User experience design, research, prototyping, and quality assurance. Built products that are intuitive, accessible, and rigorously tested.
Cross Life Ventures | MLB Red Sox | 2022–2024
Designed responsive web interfaces, conducted user research, created wireframes and prototypes, and performed usability testing to improve user flow and satisfaction.
Industry Standard & My Results: Typical usability testing identifies 5-10 issues per session. Testing identified 23 critical issues pre-launch. Post-launch user satisfaction scored 4.6/5 (industry avg: 4.0/5). Task completion time reduced by 28%.
Project: Cross Life Ventures Websites
Redesigned information architecture based on user interviews with 10+ clients. Simplified navigation reduced bounce rate by 18%.
Before: 4.2 average pages per session → After: 6.8 pages per session
Project: MLB Analytics Dashboard
Created interactive prototypes for coaches to view player IoT data. Usability testing with 5+ coaches led to multiple design iterations before launch.
Launch result: Adopted by teams within first 6 months
User Research
Wireframing
Prototyping
Figma
Usability Testing
The Digital Artistry Writer | Caktus Group | 2020–Present
Conducted manual and cross-device QA audits, developed test cases, tracked bugs in JIRA, and implemented regression testing processes within Agile teams.
Industry Standard & My Results: Average QA audit identifies 85% of critical bugs pre-launch. Audits achieved 96% critical bug detection rate. Post-launch critical bugs decreased by 65% after implementing the test case framework.
Sample: Multi-Device QA Audit
Audited 15 client websites across 8 device/viewport combinations. Documented 47 unique issues with step-by-step reproduction paths and screenshots.
100% of critical issues fixed within 2 sprints
Sample: Test Case Library
Built a reusable test case library for regression testing, reducing QA preparation time from 6 hours to 1.5 hours per release cycle.
75% time savings for the QA team
Manual Testing
Cross-Browser Testing
Test Cases
JIRA
Agile QA
Caktus Group | MLB Red Sox | 2020–2024
Contributed to full-stack web development within Agile teams, focusing on clean, functional user interfaces and IoT firmware development.
Technical Environment: Python, JavaScript, HTML/CSS, C/C++, SQL, AWS, GitHub, Django, Flask
Python
JavaScript
HTML/CSS
SEO
IoT
Agile
Education
Walden University | Minneapolis, MN
Thesis: Horizontal Leadership as a Stretegic Framework for the Modern Workforce
Portland State University | Portland, OR
Minors: Electrical Computer Engineering, Geology. Focus: Holistic analysis and optimization of any system—from computer networks to organizational workflows.
Wisdom of the Elders | Portland, OR
Focus: Environmental stewardship & virtual 3D greenhouse modeling